The Business of Art
at Sedona Arts Center

Free to Members
$10 non-members


Our Business of Art series helps artists to bridge the gap between private work in the world of their chosen practice and the public world of galleries, exhibitions and sales. Each of the programs aims to facilitate that crucial transition with experts in various
aspects of the process. Start with an intensive 3-hour immersion with Visiting Artist Jeanne Bessette and follow up with skilled local experts in various areas of expertise.

Most of the upcoming Business of the Arts sessions are free for Sedona Arts Center members, or $10 per session for non-members. Contact our office in the historic Art Barn to sign up and reserve your place: 928-282-3809.

Art Not Business as Usual
Jeanne Bessette, Wednesday, October 4, 6 to 9 pm, Free to workshop participants, $50 / members $20

Our Business of art series begins with an artist that knows the business and has achieved a level of success that many artists only dream of. Jeanne Bessette will talk about being yourself, living your truth and following your heart as a guide to great business and strong sales. She'll talk about the 'why' behind what we do as the first step to success.

"Artists are the free thinkers in society. If we remain quiet we are sunk and we are contributing to the very problem that got us stuck in the idea that we cannot create an abundant life for ourselves in the first place. Making art is like anything else when creating a business. It?s about creating something first that is powerful. For me it was a series of events that culminated in building good representation. Some of my galleries discovered me through Art Business News. I was on the cover for a minute (wink), but there is a real step by step way of approaching galleries and then making sure that you understand that they are your most important asset."

Jeanne is represented in numerous galleries across the country and she is in demand as a workshop instructor because she does not teach doing art 'her way'. Entering her workshop on day three is like entering a graduate school art program in year two. Everyone is doing their own coherent and unique art work, including an ongoing demonstration process by Jeanne that she revisits periodically between group teaching and consulting one-on-one in the classroom.


Art: Business or Hobby?
John Hake, Thursday, October 12, 6 to 7 pm

John Hake is a certified SCORE consultant in the Sedona chapter working with many local small businesses and individuals. Defining your goals for your art work is an important step for understanding how to develop strategy and tactics that will lead to success. Many artists find themselves in a position of ambiguity or transition with regard to the business or hobby aspect of their art. Lets explore this territory together in a one hour talk/discussion with a leader in the world of business consultation.

About SCORE:

SCORE is a nonprofit association dedicated to helping small businesses get off the ground, grow and achieve their goals through education and mentorship. We have been doing this for over fifty years.

Because our work is supported by the U.S. Small Business Administration (SBA), and thanks to our network of 10,000 volunteers, we are able to deliver our services at no charge or at very low cost.

Score provides volunteer MENTORS who share their expertise across 62 industries. Free, confidential business MENTORING in person, via email or by video. Free business TOOLS, templates and tips online. Inexpensive or free business WORKSHOPS (locally) and webinars (online 24/7). Score's 300 chapters hold events and workshops locally across the U.S. and its territories, and match up entrepreneurs with local, volunteer mentors.


Facebook Primer for Artists
Kelli Klymenko, Monday, October 16, 6 to 7 pm

Kelli Klymenko will guide us through the web of social media using Facebook as a base for marketing for artists. Best practices and strategies for different types of goals. What is best for you? Many artists now use Facebook as their primary platform for ongoing communications with audience. Learn to use Facebook to your best advantage in this primer of essentials.


The Value and Economic Value of Art
Andrea Christelle, Monday, October 23, 6 to 7 pm

We can assign an economic value to just about anything, including art. What does it mean to assign a dollar value to art, and how does this capture, or fail to capture, all the ways in which art matters to us?

Dr. Andrea Christelle is interested in pushing the boundaries of who does philosophy and where philosophy is done. SPEX was the inspiration that grew out of her belief that philosophy should be connected to our experience of the natural world. Andrea has been convinced for a while that philosophy isn't just for classrooms. She founded and directs Philosophy in the Public Interest at Northern Arizona University.

She has designed programs that put philosophy in museums, movie theatres, private homes, high schools, historic hotels, artists' studios, small businesses, community centers and more. She studied at Tulane University, the University of Southern Mississippi, and The Ohio State University. Andrea is passionate about helping people understand the practical value that philosophy has for our everyday lives. She believes that the creative and critical work of philosophy can help us understand other people and the natural world. In turn, we come to know ourselves, and to shape our own lives with wisdom and intention.


2–D Critique
Gretchen Lopez, Susan Pitcairn and Christie Palmer
Monday, October 30, 6 to 9 pm

These critique sessions provide a chance to see your own work from a new vantage point. Input and creative feedback is provided from a variety of professional artists in different mediums—in a friendly group setting at the Arts Center. Bring up to three samples of your work and gain new understanding and perspective on it.


3–D Critique
Regan Ward, Ken Rowe, Dennis Ott
Monday, November 6, 6 to 9 pm

These critique sessions provide a chance to see your own work from a new vantage point. Input and creative feedback is provided from a variety of professional artists in different mediums—in a friendly group setting at the Arts Center. Bring up to three samples of your work and gain new understanding and perspective on it.


Free to members (non-members $10 for each session)
Registration available online or by calling 928-282-3809.







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Sedona Arts Center
15 Art Barn Road
Sedona, Arizona 86336
Map to the Sedona Arts Center

Mailing Address:
P.O. Box 569
Sedona, Arizona 86339

928.282.3809 | 888.954.4442
928.282.3865 Gallery
928.282.1516 fax





Copyright © Sedona Arts Center - All Rights Reserved. The content of this art site is owned exclusively by the Sedona Arts Center located in Sedona, Arizona. All artwork is the sole property of each respective artist. Any reproduction or other use of art images contained in this art center website without written permission of the respective artists is expressly prohibited. Site design, graphics and content created by Kelli Klymenko. Supported by generous grants from City of Sedona, Arizona Commision on the Arts, Sedona Community Foundation, National Endowment for the Arts, Arizona Community Foundation, Sedona Chamber of Commerce, Margaret T. Morris Foundation, Kiling Family Foundation, The Kieckhefer Foundation